Apple introduces Apple TV 4K

Apple TV remote

Apple's new TV set-top box will play 4K content, sport faster processor

The Apple TV 4K is powered by the company's A10X Fusion chip, it's the same chip that powers the iPad Pro.

The tech giant introduced the new Apple TV 4K on Tuesday as part of the company's much-hyped product launch event at the new Apple headquarters in Cupertino, Calif. All of your existing iTunes HD movie purchases are upgraded to 4K HDR for free, which is a huge upgrade. In India, Apple TV 4K starts at INR 15900 for 32GB and is priced at INR 17900 for 64GB.

Indeed, Apple claims it is twice as fast, with four times the graphical processing power.

The Apple TV 4K will ship on September 22, 2017.

Apple is on top of video trends, so they're not just interested in 4K - but also HDR, or High Dynamic Range. On the content side, Apple TV 4K is getting access to movies in 4K at low-price, and later this year, the company will be bringing live sports. I think the Apple TV 4K will still be the best of the lot, but it's not worth almost double the asking price of the others. Apple further explained how they have renamed their stores into Townsquare and also announced revamped stores in Paris.

Apple last updated the Apple TV in 2015, bringing along a more powerful processor and touch-sensitive remote with built-in Siri functionality. Yes, Apple may be late to the party when it comes to 4K but it sure has some interesting features to offer. So it looks like Apple ended up coming out on top in their recent battle with studios over 4K home video pricing.

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You'll also be able to use the TV to view photos and videos on your TV screen, listen to music through Apple Music, connect to multiple AirPlay 2-compatible speakers, and use it as a hub for all of your smart HomeKit gear.

A couple good things have already happened for Apple TV leading up to their 5th-generation model announcement.

This reveal clearly shows references to Apple TV but with mention of 4K UHD support. Apple has pledged to invest $1 billion in original video.

The Apple TV 4K will come with the latest software, tvOS 11.

Support for both Dolby Vision and HDR10 ensures users can enjoy incredible-looking TV shows and movies on any HDR TV.

This year we got a single sign-on mode, plus (for US users) a global search tool to help you find any programme you want.

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