Google claims that Amazon failed to provide great experience for its customers by holding back YouTube's full functionality on Echo Show interface such channel subscribing and auto-playing next videos among others.
If you ask Amazon's touchscreen-equipped Echo speaker to play a YouTube video of a dog wearing socks, for example, Alexa now gives the response: "Currently, Google is not supporting YouTube on Echo Show".
"Tens of millions of songs are now at the tip of your tongue as well as the tips of your fingers - wherever you go", Amazon wrote in a news release.
Amazon said September 26 that Google had made a change that day at 3 p.m. It was "disappointing", Amazon said, arguing that it hurts both companies' customers. "YouTube used to be available to our shared customers on Echo Show", it said.
"We hope to be able to reach an agreement and resolve these issues soon", the Google spokesperson told The Verge.
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Unfortunately for the Echo Show, however, Google has disabled the device from accessing YouTube.
For its part, Google blamed Amazon for the rift. The company also announced the partnership with BMW for making the Amazon's Alexa available in BMW cars.
"Amazon Music customers already know and love Alexa from listening on Echo devices", stated Steve Boom, VP of Amazon Music.
The extension of Alexa to the Amazon Music app also enables users to make voice activation requests beyond music, such as asking about the day's weather.
Amazon has ambitions to make it normal for people to control computers by voice - and to place orders for its online retail business by voice, too.
The Echo Plus solidifies the Echo not just as a connected speaker or housing for Alexa, but as a legitimate smart home device, pitting it directly against companies like Samsung's SmartThings, Nest, and Apple in creating a platform for connected home devices. That decision was taken as the device didn't support the Amazon Prime service.