Though Google is removing the "first click free" stipulation, the company's position on the matter remains clear - it really believes publishers must offer some form of free content for first-time clickers. "There is a sense that those that are creating journalistic content are not getting appropriately rewarded and those that are intermediating, whether that is a search engine or a social media company, are essentially taking more of the value than they should", Mr. Newman told Sputnik.
News Corp said it had been involved in serious direct negotiations with Google about the future of content and about their relationship. That content could then be accessed anywhere - whether it's on a publisher's website or mobile app, or on Google Newsstand, Google Search or Google News. For example, when The Wall Street Journal stopped giving free tasters of its content earlier this year, its traffic from Google users plunged by 44%.
The objective is always to aid authors recognize feasible customers and grow a much better monthly subscription model, Google explained. According to the Media Statistics of 2017, the United State's digital ad revenue in 2017 had a major stake of around 47% held by Google. By the end of this era, it will be the publishers' choice to allow as many free articles as they wish to and there are no more hidden terms and conditions that may increase the quantity of content on Google but result in a declining quality.
For their part, Google is suggesting that publishers offer 10 free articles per month-as well as free previews of a portion of other articles-in order to encourage users to familiarize themselves enough to want to pay for access. Gingras said that the main goal is to transform this purchase into a one-click process. Google has, up to now, deprioritised paywalled sites that don't provide users three free articles per day. However, if it can make the user experience of beginning a subscription with a news publisher an easier process, it will likely come at a cost to publishers.More news: Iran, Iraq plan joint drills over Kurdish independence vote
"Most users won't notice much difference but publishers have been asking for this some time", he added.
Subscription-based news sites like the Financial Times and The Times have tended to give readers access to a small number of articles for free, before hitting them with a paywall.
The move could help them boost subscriptions whilst retaining more control over their business models.
Google has been meeting with publishers over the past several weeks about improving website load times and video performance.