After lackluster sales of Apple's other new smartphones this year, the iPhone 8 and iPhone 8 Plus, the company is hoping many customers were simply waiting for the premium iPhone X. The iPhone 8 series phones went on sale September 22 after a week of preorders.
Preorders for Apple's newest smartphone began at 12:01 a.m. PT Friday. According to Apple CEO Tim Cook, the iPhone X is created to be a ground-breaking device that will "set the path of technology for the next decade".
IPhone lovers reluctant to deal with a delivery delay could take a chance on getting the top-end model by walking into an Apple Store and buying direct on Friday, Nov. 3.
But despite its price and the hype surrounding it, the iPhone X features only incremental upgrades from the iPhone 8, which itself is only a marginal improvement of its predecessor.
iPhone X features an all-glass and stainless steel design with a 5.8-inch Super Retina display, A11 Bionic chip with neural engine for powerful machine learning, augmented reality and immersive 3-D gaming experiences, wireless charging and Face ID, delivering an innovative and secure new way to unlock, authenticate and pay.
This might be completely unrelated to the iPhone X, but even the late Apple CEO Steve Jobs pronounces Mac OS X as Mac OS "ten". It is also offering a cashback of Rs 10,000 for customers buying the iPhone X with a Citibank Credit card and Citi World Debit cards.
No surprise here, but if you're looking for an iPhone X at Apple, you'll need to be ready to wait.More news: Colin Kaepernick will attend next meeting between National Football League players and owners
Apple now estimates a five to six week wait for the iPhone X.
As expected, the iPhone X is hard to find. iPhone X pre-orders sold out nearly completely and the device's shipping dates have been pushed back into November and beyond.
Most people will go directly to Apple to try and snag the phone.
You can also use a third-party tool like iStockNow.com to track iPhone X stock at Apple Stores.
While the phone was only available for a few weeks, it's a much smaller share than the iPhone 7 and iPhone 7 had achieved in the same timeframe, when it accounted for 43 percent of sales.
It has a longer battery life than the iPhone 7. The device has another new feature: a higher price.
Apple has faced several production snags with the iPhone X involving new components, which have pushed back full production for the handset.
The iPhone X starts at $999, comes in two colors, and each color comes in two models with different amounts of storage.
The newly designed iPhone can't come soon enough.