The doll was unveiled at Glamour's Women of the Year summit in New York City.
The Barbie "Shero" line includes dolls inspired by director Ava DuVernay, actress Zendaya and gymnast Gabby Douglas. The prototype of the doll is the U.S. fencer Ibtihaj Muhammad, who, performing in a Muslim headdress, became the bronze medalist of the 2016 Olympic Games in Rio. Muhammad was presented the doll by last year's Shero, body activist and model, Ashley Graham.
Muhammad told HuffPost that this moment is surreal for her since Barbie was such a big part of her life growing up. "It's so cool to see myself in this little doll form with my fencing uniform on".
The Barbie unveiling represents another mainstreaming of the hijab, a broad term for Islamic modesty standards for women in how they dress.More news: 16 die as boat capsizes in India
"There was so much about the doll that was important to me", Muhammad added. Proud that the girls will now be able to play with a Barbie who wears the hijab!
Muhammad, who ranked among Time magazine's 100 Most Influential People of 2016 and has gone on to start a line of clothing, Louella, for the modest fashion industry, said the new doll means the fulfillment of a childhood dream.
Mattel says the newest Barbie will be available for purchase in 2018. "But also have kids who aren't Muslim, who don't wear a hijab, to also have the opportunity to play with a doll that wears a hijab".
Sejal Shah Miller, vice president of global marketing for Barbie said, "Barbie is celebrating Ibtihaj not only for her accolades as an Olympian, but for embracing what makes her stand out". "I want to challenge the misconceptions not only outside the Muslim community, but also within the Muslim community".
"We are so excited to honor Ibtihaj Muhammad with a one-of-a-kind Barbie doll!" "I feel like we're just shattering all the little glass ceilings here".