Digital sales reached a record $5.03 billion, among the top sellers were Roku and the Nintendo Switch.
Amazon sales were up, specifically for their Echo and Fire tablets devices, leading Amazon founder Jeff Bezos's fortune to increase once again. Those figures were released by Adobe Digital Insights, which tracks 80 percent of online spending at the 100 largest retail websites in the United States, CNN reported.
Adobe Analytics said Cyber Monday is expected to drive $6.6 billion in internet sales, which would make it the largest USA online shopping day in history. Some $640 million was spent as of 10 a.m. Friday - that's an 18.4 percent increase from past year, according to Adobe Analytics.
Customers spent a record-high $5 billion on Black Friday alone, almost doubling the $3.34 billion spent a year ago, Adobe Analytics said.
And that's good news for retailers this year.More news: Unlocked HTC U11 now supports Android Oreo
But Brian Field, senior director of advisory services for ShopperTrak, is optimistic.
While brick-and-mortar sales may be down, the Mall of America in Minnesota reported that 2,500 people were in line before opening.
"Last year, sales were pulled forward by the increased November activity, and as we move into December, we're expecting to see a repeat of last year's pattern with footfall slow to build, after Black Friday has taken the stuffing out of bargain-hunters, but we're predicting a resurgence of activity in the last week before Christmas".
According to Adobe Analytics, which measures 100 of the largest retailers in the USA, retailers raked in US$7.9 billion on Black Friday and Thanksgiving, with Cyber Monday expected to bring in another US$6.6 billion.