The 30,000 square foot store in Shanghai is equal to about half a soccer pitch in size and is part of upscale moves that chairman Howard Schultz has championed.
There are plans for a fancy Starbucks roastery to open in NY next year, but the company says it won't be quite as large.
Coffee shop aficionados, take notice.
Follow Tess on Twitter. Customers at this handsome outlet settled on the West Nanjing Road shopping strip, now can watch beans being roasted, sample high-end brews and use a Starbucks augmented-reality digital app to interact with the store.
The Roastery will feature AR installations with information about coffee bars beans and roasting processes. Source Starbucks
Starbucks furnishes the Shanghai Roastery with Chinese culture-rich decor, blended with the latest trend of augmented reality.
The store merges online and offline experiences as well as featuring custom-made fixtures such as three handcrafted wooden coffee bars, a 3-D printed tea bar, and a two-story, copper cask, engraved with traditional Chinese stamps that tell the story of Starbucks and coffee.
"China is our second-largest and fastest-growing market".
In addition, Starbucks has included an augmented reality or AR experience for people who visit Shanghai's Roastery.Читайте также: New York Attorney General Wants Net Neutrality Vote to Be Delayed
In 2012, Starbucks China has operated the China Starbucks Farmer Support Center in Pu'er in the Yunnan Province, supplying agronomists to work in concert with government representatives and local farmers to improve quality and production through the region.
Starbucks expanded its investment in China in July, when it announced plans to buy out the partners in its East China joint venture.
Princi baked items are shown in the new Starbucks Roastery in Shanghai, China. Same-store sales gained 8 percent in the country during the most recent quarter, compared with 2 percent globally. Starbucks already has more than 600 stores in Shanghai - the largest number of stores in any city where Starbucks has a presence.
The company is riding that wave and expanding aggressively in China, opening a new Starbucks store every 15 hours on average.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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