This launch will put pressure on Lazada, the e-commerce site owned by Alibaba, which is Amazon's primary competitor in Southeast Asia.
Therefore, currently, only Prime members will be eligible for free worldwide shipping on orders above $60 to more than five million products listed on Amazon's site in the United States, which will be made available on the Prime Now mobile app.
Prime, a membership service that gives users complimentary two-day shipping and access to discounts and deals, is already live in Japan, China and India.
Now Amazon, which had been offering its two-hour delivery service Prime Now for free on a R54.28 (R400.86) minimum purchase in Singapore without any membership fee, will start charging R121.47 per month after a limited introductory period.
Prime members here are eligible for free global shipping on orders above $60 of more than five million items from Amazon's U.S. store, which are available on the Singapore Prime Now mobile app.More news: World's Biggest Starbucks Opening In China
The Prime membership will entitle the customers to have access to more than five million products listed on Amazon's site in the United States.
So long as orders are $60 or more, Singapore Prime subscribers will be able to order a choice from over 5 million items shipped from Amazon US. Ever since Amazon launched its handmade marketplace in October 2015, Etsy has had a rough time fending off the e-Commerce giant as it seeks to remain the leader in localized, handcrafted goods.
Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon".
These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore.
Amazon.com will offer last-minute delivery of pottery, necklaces, candles and other handmade products ordered as late as Christmas Eve in nine US cities, including Seattle, looking to win orders from competing arts-and-crafts marketplace Etsy. "Customers in Singapore have been enjoying ultra-fast delivery with Prime Now since July, and now, the introduction of Amazon Prime will take their shopping experience to the next level", said Jamil Ghani, vice president, Amazon Prime worldwide.