Snap Inc (SNAP) Developing New "Stories Anywhere" Feature Outside Of App Itself

Snaps everywhere

Snap Inc (SNAP) Developing New "Stories Anywhere" Feature Outside Of App Itself

Snapchat, the popular send-it-and-forget-it image messaging app is now working on a new feature. With Stories Everywhere, Snapchat users could share videos and on other social media platforms via a web player, which will trigger people to sign up and download the Snap app.

No doubt, Snapchat was the most popular app for its stories feature. The decision to make Stories available outside of Snapchat arrives as the app's user growth has stalled in the wake of its massive IPO. While the company continued to flail around, maybe they will even consider a Windows app, or will this only be well after its too late to matter?

TNW says that the automatically-created story can be shared if you wish.

Leading the effort is Rahul Chopra, formerly the senior vice president and global head of video for News Corp, Cheddar reports.

Image snapchat
Image snapchat

According to the content goals memo sent to Snap employees for 2018, viewed by Cheddar, increasing overall output of content in the Discover Feed, widening content distribution and going aggressive on news are some of the key highlights. CEO Evan Spiegel had announced that the redesign would to make the app "easier to use" but didn't specify when the redesign would be released. This is the first time that Snapchat has offered such a feature.

It's understandable that Snap would be playing on our nostalgia by getting into the retrospective game, though it's unclear who actually wants to be reminded just how garbage of a year 2017 was. Snap has committed to continuously invest in developing new processes to ensure that Android users get a high-quality application. Last month, Snap reported its number of users had grown by just 3 percent from the previous quarter, to 178 million, lagging far behind Instagram Stories with 300 million users.

What do you do when the competition is beating you in terms of monthly active users?

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