Instagram Recommends Photos in Your Feed Now, Users Aren't Happy

New Instagram test adds posts your friends like into your feed

Instagram becomes an interest network with hashtag following

The mobile, desktop, and Internet-based photo-sharing application, which allows users to share pictures and videos either publicly or privately to pre-approved followers, plan to introduce the "Recommended for You" post in the new year. Another highlight of the post is that if you don't like this new feature, you can always choose to hide it.

It's seems to be like a combination of the "Following" section and the "Search and Explore" section, both of which are methods of finding photos and videos from accounts you don't follow. Still, if masses of users keep hiding content, the company should soon get the message that its new idea isn't going down too well with the Instagram community. Such users can take some solace from the "Hide" feature that will remove the recommended list from the home feed, but only temporarily. The new section will contain anywhere from three to five recommended posts at a time.

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But earlier these recommendations appeared in the "Explore" section and weren't pushed on to the home feed, which is the case now, reports TechCrunch.

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This is one of the first major overhauls to Instagram's feed since it changed from a chronological order to an order based on an algorithm. This change essentially means that if you are scrolling through your home feed, you will now no longer only see posts from accounts you directly follow, the sponsored posts, but also things from your wider network. The most visible of all being the new follow hashtags feature that was introduced back in November. The Instagram Help Center has posted instructions - all you have to do is go to the Recommended for You section, tap iPhone or Android and then click hide.

Instagram says the feature, which is available on both iOS and Android, is now rolling out. Users may be less inclined to hit "like" when posts are more prominently visible to their friends.

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