After the initial outcry, many made a decision to take a proactive approach by recreating the image of the boy in the hoodie and making it into something special. I'll bet you they were so busy patting themselves on the back for using a black kid as a model no one stopped to think "maybe we should switch these hoodies".
"I see a young king!"
The need for sensitivity in marketing and advertising is a crucial step towards inclusion. The ruler of the world, an untouchable force that can never be denied! The Toronto native tweeted he was "shocked and embarrassed" and "deeply offended" and would no longer work with the clothing brand.
James posted his thoughts Monday night on Instagram, saying that "African Americans will always have to break barriers". "I'm deeply offended and will not be working with H&M anymore".More news: Gerrit Cole trade to the Houston Astros is 'imminent'
Despite the R&B star's condemnation of the ad, items from The Weeknd X H&M line were still being offered on the company's website as of Monday.
The hoodie is still available to buy online but without the child modelling it. "We, who work at H&M, can only agree".
Introduced with the line "Ready for a Dove Shower?" the post showed a looping image of a black woman removing a dark brown t-shirt to reveal a white woman.
"We sincerely apologize for offending people with this image of a printed hooded top", HM said in a statement released to Business Insider.