But recently we've gotten feedback from our community that public content-posts from businesses, brands and media-is crowding out the personal moments that lead us to connect more with each other.
Zuckerberg goes on to write, "By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down".
Facebook CEO Mark Zuckerberg wants you to remember a time when you curated your list of favourite movies, showed off your new pair of shoes, shared some good news, and didn't see using Facebook as a pseudo-masochistic act of poor impulse control. Click the images below in the gallery to get a better understanding. The move seeks to encourage more meaningful interactions between users and their friends and online contacts. Live videos with a healthy conversation in the comments will be given more weight as well.
Based on this, we're making a major change to how we build Facebook. Visiting our Facebook page, rather than letting the News Feed serve our content to you, is a good way to keep up with us.
But by de-emphasising content from brands and links to publications, Facebook is likely to become less valuable to them, thus diminishing its potential - or at least perceived potential - to make money.
Mark Zuckerberg has announced wholesale changes to everyone's Facebook newsfeed.More news: Mark Helfrich reportedly hired as Chicago Bears new OC
Facebook says that if people want to see more posts from pages they follow, such as Legacy Medi4, they should always select "See First" for that particular page within their news feed preference settings - which you can find located in the upper right hand corner of your Facebook feed once logged in, just above account settings.
While news should continue to be a big part of what Facebook users read, the change does highlight the company's power "to decide (and alter) the kinds of information that people are exposed to", said David Chavern, chief executive of the News Media Alliance, a group of about 2,000 organisations pressing for a larger share of the revenue their content generates on the social-media service.
"With this update, we will also prioritize posts that spark conversations and meaningful interactions between people".
The shake-up comes as Facebook, which now has more than two billion users, battles critics who have accused it of allowing fake news and Russian propaganda to circulate.
By close of business on Friday Facebook shares were trading at $179.37, down more than 4.4 per cent on Thursday's price of $187.77. Zuckerberg believes passively watching videos may not be as good even if they are informative or entertaining.
As we roll this out, you'll see less public content like posts from businesses, brands, and media. In fact, today's press release flat out tells Page owners to expect "their reach, video watch time and referral traffic" to all "decrease" steadily throughout the course of 2018.
Facebook's focus used to be connecting people.