General Motors, Toyota and Volkswagen have already outlined ambitious plans to offer more electric vehicles and also did General Motors who made his announcement last week about new driverless vehicle.
Announcing details of its e-mobility offensive at the Detroit Motor Show, Ford said it would pump $11 billion (€8.9 billion) into e-cars and hybrids by 2022, while planning to have 40 new-energy models in its lineup by then. "The only question is whether customers will be with us and we think they will", added he.
Not only are Ford officials trying to develop strategies for introducing electrification vehicles in North America, but they're working to harness the largest and most rapidly growing auto market in the world - China.
After the pioneer of electric vehicles Tesla outperformed Ford previous year at market value, the second-largest carmaker in the United States changed the then CEO Mark Fields.
With reduced battery costs and increased regulatory requirements worldwide for internal combustion engines, the auto manufacturers are stepping up their investments on wholly electric models.More news: Didn't get the message? Actor Aziz Ansari accused of sexual assault
Raj Nair, president of Ford North America, explained that the manufacturing team is working to develop 16 fully battery electric vehicles by 2022 and 24 hybrid and plug-in vehicles - for a total of 40 electrified vehicles.
So far, the name is just about all we know about that vehicle.
Some EV production will be done in China where Ford has EV jvs.
"If we want to be successful with electrification, we have to do it with vehicles that are already popular", Ford told reporters, according to Reuters.