Yes, Harley-Davidson's Electric Motorcycle is On the Way

Harley to close Kansas City plant

Harley-Davidson finally confirms that it is bringing its first electric motorcycle to market

Harley recently announced that it will close its Kansas City, Missouri, plant as part of a cost-cutting move as it sells fewer of it iconic motorcycles.

The closure of the Kansas City plant will eliminate about 800 jobs. They also expect ongoing annual cash savings of $65 to $75 million after 2020.

Hundreds of working families are now wondering what their future holds because of this self-proclaimed American icon's insistence on shipping our jobs to Asia and South America.

Harley-Davidson executives rode into the White House compound almost one year ago to meet with Donald Trump, who promised a bright future ahead for the motorcycle maker.

"Our brand stands for freedom and independence and personal freedom, and we think the brand is fundamentally sound", he said during the call.

Patterson said the closing will not affect his store.

Harley-Davidson is a true American icon, one of the greats. "We're committed to United States manufacturing and growing riders today and in the future".

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Considering how much less power is required than for a auto, and how electrification of bicycles has been going on for some time now, it's perhaps a little surprising that electric motorcycles are not a bigger deal than they are already.

An electric motor might be a tough sell for the hardcore Harley bikers, but I think it could also open up the company to a new market.

To counteract those trends, Harley launched a 10-year plan that included creating 2 million new riders in the US, launching 100 new models and growing worldwide sales to 50 percent of the business.

"Harley had a lot of dramatic growth over the past 20 years and there's so much growth, and it was on such a steep angle, it's just not continuing on that steep angle", he said. The Milwaukee-based maker of heavyweight motorcycles is responding to a four-year sales decline and a steep drop in 2017. Heavyweight, cruiser and touring bike sales have taken a big hit, thanks to aging Baby Boomers and a lack of interest from younger generations.

Now, with the baby-boomer generation that has always been the backbone of Harley's customer base starting to age and die off, the firm needs radical ideas to attract a younger generation of riders who don't share their parents' affinity with traditional V-twin cruisers.

In some cases, Diedrich said, prices of Japanese motorcycles have come down 25% and discounts ranged up to $3,000 per bike.

This story comes to us through a partnership between WITF and The York Daily Record.

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