From the film's stars - Akshay Kumar, Sonam Kapoor and Radhika Apte - to supporters like Alia Bhatt, Aamir Khan, Shabana Azmi, and a host of others started posting photographs holding pads on social media.
"Thank you Twinkle Khanna". The film was earlier scheduled to release on January 25 but later on, it's release was rescheduled to February 9 fir allowing Sanjay Leela Bhansali's Padmaavat to enjoy a single film release.
Taking a cue from Bollywood, social media was soon flooded with photographs of people holding up individual pads and even entire packets of sanitary napkins. We wonder which celebrity will join the PadMan challenge bandwagon next. The inspiration behind PadMan, Arunachalam Muruganantham is a social entrepreneur who invented the machine for manufacturing low-priced sanitary pads, initiated a #PadManchallenge on social media. This challenge was not only completed by actors but many common people also went for completing the challenge.
Alia Bhatt takes up the challenge thrown by Akshay Kumar to share her picture with a sanitary pad.More news: Polar Bears Suffering From 'High-Energy, High-Fat Lifestyle' Amid Changing Climate
PadMan's producer, Twinkle Khanna also took up the challenge passed by Arunachalam Muruganantham. It was heartening to see so many men participating in the challenge so wholeheartedly.
After ice bucket and mannequin challenge, it is time for PadMan challenge which has become a trend and become viral over the internet.
However, there are many who can't digest the movement and criticize the "Pad Man" team, especially Twinkle Khanna, for doing anything to promote their film and not for the cause.