After Jenner expressed her recent lack of interest in the popular, ephemeral photo and video sharing service, parent company Snap's stock dropped as much as 8.3 percent in value, wiping out almost $1.5 billion in market value.
And Snapchat's recent redesign proved to be a bit too much for its users to endure. The petition earned 1.2 million signatures, although Snapchat executives told users that their request is futile.
However, her last tweet may have been her most prolific one yet.
Ms Jenner later tweeted a follow-up: "still love you tho snap.my first love".More news: Chelsea 1-1 FC Barcelona: Tactical analysis
If you're a Snapchat user, chances are you've already witnessed the latest update first-hand.
Petitioners were rewarded with a response from Snap yesterday, but the lukewarm reply isn't what they asked for. Further, it said that the Friends page is not only customizable, but would evolve into something smarter with time.
Snap stock price. For reference, Kylie Jenner tweeted at 4:50PM ET on February 21st. Well, it looks like it's going to keep on changing, with an updated statement saying: "This new foundation is just the beginning, and we will always listen closely to find new ways to make the service better for everyone".
"For a very long time, we have been trying to clarify, or at least distinguish, the difference between friends and publishers", Spiegel said in November, according to the Guardian. Today, most of its 2 billion users can't remember a time without it. He expects the reviews could cause user engagement to fall, hurting financial results.
Snap acknowledged previous year that plenty of people find the app "difficult to understand or hard to use".