In order to be back in the competition with Amazon, and Jeff Bezos, Walmart is now upping the ante.
The company said Monday that it plans to start selling pre-portioned meal kits and simpler "one step meals" in 2,000 stores this year.More news: CAUGHT: CMU student wanted for fatal shooting of parents arrested
It also takes aim at standalone meal kit providers like Blue Apron and Hellofresh, which have no brick-and-mortar partner to help alleviate the cost and complex delivery process associated with meal kits. In fact, these programs require the subscription, because frequent purchases are required for supplying the necessary items. The meals feed two people and are priced between $8 and $15. The company will also introduce Dollars 15 meal-kit options in store, a product that was previously available exclusively online. "These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week". Thai Curry Chicken and Chicken Fried Rice dishes are in the rotisserie chicken lineup. Albertsons acquired meal kit service Plated in September 2017 and is introducing the product into Albertsons stores; and Kroger is testing and producing new meal kit recipes through its recently launched Culinary Innovation Center. Walmart shares are down 0.4% in premarket trading, but up 26.8% for the past year. Blue Apron Holdings Inc., for example, has struggled ever since it became a publicly traded company, reported News Ok.