Roku Stock Falls After Best Buy Switches To Amazon Smart TV Software

Amazon Partners with Best Buy on new Fire TV Edition Smart TVs

Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs

The two companies said on Wednesday they will sell 11 models as of this summer, including TVs by Toshiba and Best Buy's own Insignia brand.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", Bezos said in a statement. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa. Best Buy is the unlikely candidate that will be selling TVs with Amazon's voice assistant.

When it comes to Amazon Fire TV devices, there's a little more to the equation than when FireOS was only for tablets and smartphones.

Best Buy will still sell Roku-powered TV's by other brands. And while the purchases coming from an Amazon Fire TV Edition might not warrant concern from a company like Best Buy, there's still the future potential of the platform to worry about.

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"Our partnership with Amazon is exciting because we believe Fire TV Edition delivers an incredible user experience and further strengthens the growing connection between home theater, home automation and voice control". Connect any HD antenna and instantly use Alexa to search for and watch broadcast TV, or choose from a vast catalog of streaming TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu, and many more.

The companies, which are two of the biggest electronics retailers in the U.S., on Wednesday revealed a new multiyear partnership to sell the next generation of TVs running Amazon's Fire TV operating system to customers in the United States and Canada. The highlight feature of the Smart TVs is, of course, the Alexa integration.

Best Buy will sell them in its stores and online in the US, and later from Canada. They make the most money when they sell products that run software they've engineered to sell more products to the end user.

Amazon's march into brick-and-mortar retail is bringing an expanded partnership with Best Buy. But if what I've experienced with Fire TV devices over the past several years remains true, I recommend you steer clear of the whole lineup.

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