Spotify: They Want You to Play More, Then Pay More

Spotify Unveils Upgrades for Free Users, Sets Sights On Putting a Dent in Radio's Appeal

Spotify Announces Dramatic Upgrade to Free Service, Which It Says Will Increase Paying Subscribers

Revealed at the Gramercy Theatre in NY, the app will allow users free access to 750 tracks over a maximum of 15 playlists, without forcing them into a shuffle mode. The on-demand lists are based on the user's tastes in music and may include playlists like RapCaviar, Viva Latino, Ultimate Indie, and Alternative R&B.

Also new is "assisted playlisting", wherein SPOTIFY recommends similar songs to those already on the user's playlist, as well as a low-data mode called "data saver", which cuts data consumption by up to 75%. It will also impact the battery less.

Spotify announced an overhaul of its mobile app for free listeners Tuesday, unlocking features that used to only be available to paid users.

"The better our free experience is, the more chances they'll become premium users", Söderström told reporters at an event at the Gramercy Theatre in Manhattan.

Spotify now has 70 million paid subscribers.

As for exactly what's new in "personalized discovery", by far the most important change is the addition of on-demand playlists. It meant that you could listen to music for free, but you had to listen to it in the randomised order Spotify Free said you could.

Spotify's new free tier experience feels like it gained some premium features.

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Spotify has formally announced the introduction of on-demand streaming for on mobile for free users.

The move is part of an effort to attract more paying subscribers. Spotify boasts 70 million paid subscribers to Apple's 38 million subscribers.

"Now that Spotify's ad-supported experience is more personalised and engaging for our fans, we'll be able to serve them more relevant, targeted messages from brands".

Spotify's mobile app previously didn't let non-paying customers listen to specific tracks, only playlists on shuffle mode. Whereas with a Premium subscription you could play any song you wanted whenever you wanted, Free members would be forced to hit the shuffle button if they wanted to play music.

With Spotify's continued effort of removing clutter from the app, users will now be able to save songs by selecting the heart icon.

Spotify went public on April 3 via a direct listing on the New York Stock Exchange. You can also now choose to use less data when playing music so you can save up if you're dealing with limited data.

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