However, Trump will not land on just one issue affecting children, instead expanding the platform to include other keynote causes.
Mrs. Trump's announcement also came as her husband remains under intense legal pressure from a special counsel's investigation into Russian interference in the 2016 presidential election and is facing questions over $130,000 in hush money paid by one of his attorneys to a porn actress who says she had sex with Trump in 2006.
"Mrs. Trump wishes to help the next generation by creating change through awareness on a variety of issues that affect children", she said.More news: Brighton match is a final for Liverpool says Klopp
During almost 16 months as first lady, Mrs. Trump demonstrated her interest in children by visiting with young hospital patients in the US and during overseas trips with the president, often reading to them and encouraging them to do their best.
"Too often it's used in negative ways", she said. "I want to help children everywhere be their best, so with your help, we can achieve positive results", the first lady said, before asking the children to go around and introduce themselves and tell her their favorite hobbies. Though she has been somewhat reclusive during her time at the White House, the First Lady has visited hospitals across the globe and visited with families impacted by the opioid epidemic.
The gender gap in impressions of the first lady has also narrowed, Trump's numbers are up 7 percentage points among men, but have risen 13 percentage points among women.
"This is something that is extremely important to the first lady", Sanders replies. Trump acknowledged for the first time her intention to move forward with the topic, despite what could be perceived as hypocrisy. And Laura Bush, who debuted "Ready to Read, Ready to Learn", her program to promote early education and literacy, in July of her first year as first lady. BE BEST will highlight the importance of using social media and the internet in positive ways.
The first lady plans said she will travel as part of the initiative. "But it will not stop me from doing what I know is right".