While a Tesla spokesperson failed to comment following the accident, the company's co-founder Elon Musk took to Twitter to note that it was "super messed up" that the latest accident had garnered so much public attention, while accidents involving traditional cars "get nearly no coverage".
A Tesla Model S driver was travelling at 60mph (97kph) when the vehicle smashed into a fire engine in Utah on Friday night. The 28 year-old driver admitted to looking at her phone before the crash, despite the company's mandate that customers remain alert while using Autopilot, and not rely on the system entirely. "An impact at that speed usually results in severe injury or death".
Among Tesla's recent negative headlines have been concerns over production goals, inquiries about vehicle safety in the wake of a pair of high-profile crashes, fears over the company's cash burn rate, and an unusual earnings call with CEO Elon Musk.
Schwall, who had been the chief of field operational efficiency at Tesla, left the organization in the midst of the NTSB test into numerous accidents including the electric vehicles, the report included. The driver of the fire truck suffered whiplash and was not taken to a hospital.
Federal regulators are not investigating the crash of a Tesla electric vehicle this weekend, as Utah police try to determine whether the car's semi-autonomous Autopilot feature was switched on.
Regulators are also looking into the performance of the Autopilot system in the March crash of a Tesla Model X SUV that crashed on a California highway.More news: Simpson wins PLAYERS by four strokes, Woods signs off 11th
In his email to staff, Musk said Tesla was "flattening the management structure to improve communication", combining functions and trimming activities "not vital to the success of our mission" in the reorganisation.
Mr Musk said during a conference call earlier this month that the company was going to conduct sort of a reorganisation restructuring.
While consumers nationwide have reason to be on edge when it comes to the fast-growing self-driving auto industry, Tesla's Autopilot feature has been a hot button issue for some time now, despite the company touting it as "the future of driving".
Witnesses said the Tesla did not brake prior to impact.
Tesla has said that autopilot requires constant vigilance and is not meant to take over driving responsibilities.
In another Twitter message on Monday, Musk said the "probability of fatality is much lower in a Tesla", saying Tesla would begin reporting safety numbers from the second quarter of 2018.