"Ontario, the day you've been waiting for is finally here", Ford said at a news conference inside the brewery, "We are bringing back a buck a beer to Ontario".
According to the statement from an anonymous source CTV News Toronto that Ford is going to announce on Tuesday, August 7th. "It's a buck-a-beer challenge - they'll have end of aisle when it comes to the LCBO, they might have those shelf extenders, they might be able to go into the LCBO, but it's costing the taxpayers zero", Ford told reporters Tuesday.
Barley Days Brewery - one of the first breweries to open in Prince Edward County - has noted they plan to release a $1 beer created specifically for that price point.
Ford also promised to allow the sale of beer, wine and spirits in corner stores across the province.
The conservatives campaigned that bringing back buck a beer would allow more competition in the beer market "without affecting the province's revenues" from beer and wine taxes - approximately $589 million in 2016-17 as stated in government documents.
Buck a beer promise was not going over well with these beer drinkers gathered outside Barley Days Brewery to protest the plan.
"I want people to have a fair price but you can't keep raising the taxes provincially and federally on our product", Ladell said.More news: Angelina Jolie accuses Brad Pitt of not paying child support
"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said at the event.
In 2008 the previous government made a decision to ban Buck-a-Beer by setting a higher minimum price and today the retail price floor sits at $1.25. "I just don't think this is something our membership would ever entertain", Mr. Simmons said. Barley Days Brewery, where Mr. Ford made his announcement, is buying new equipment and preparing to triple its capacity for the launch of a $1 lager ahead of Labour Day.
Finance Minister Vic Fedeli stressed that the amount of tax brewers pay on each unit of beer sold will remain unchanged.
In hopes of getting brewers on board with cheaper beer, Ford announced he is offering incentives to brewing companies. "The Premier is asking the beer producers to lower their price". The lower price won't apply to draft beer and won't include the bottle deposit.
During the announcement, Ford said he trusts Ontario consumers to make responsible choices.
"Don't expect us to get involved in this", Mr. Burtch said. "We're just trying to put money back in the consumer's pockets".